Case study · Corporate & B2B
BNY Mellon
Long form guide introducing BNY Mellon's Data Vault to financial services executives.
The problem
A dense technical platform and a strict global brand.
The insight
Executives follow a story faster than a spec sheet.
Design intent
Story led chapters follow one executive team, with a calm pace, diagrams and an icon system.
The outcome
The platform explained at a glance, inside the brand standards.
The brief
A calm read on a complex platform.
BNY Mellon needed a guide that introduces its Data Vault, a cloud based data and analytics platform, to financial services leaders. The content was dense and technical. The brand standards were strict.
Meeting with BNY Mellon.
The approach
One team, problem to solution.
Story led chapters follow one executive team from the problem to the answer. I gave the copy a calm editorial pace and a clear hierarchy. Diagrams and icons explain the platform at a glance.
- Worked inside the standards of a global financial brand
- Gave dense technical content a clear hierarchy
- Infographics that explain the platform at a glance
Mapping the Journey. The Data Vault as one diagram.
Take Control of Your Data.
The outcome
Dense content, easy read
One executive story carries the reader from problem to platform, inside a brand that leaves little room to improvise.
Send me the brief and the due date.
I'll tell you on the first call what it takes,
and whether a template or a full build fits your team.