Gaming & Entertainment · Campaigns · Packaging · Licensed IP
Launch campaigns that stay true to the world.
Game publishers and licensors hire me for set launches, collector packaging and campaign identities built inside their brand rules. Work across Magic: The Gathering, Dungeons & Dragons and licensed properties like The Simpsons.
01Scars of Mirrodin
02Duel Masters & Kaijudo
03Hunt Bigger Game
04Return of the Red Box
05Rise of the Underdark
06The Simpsons TCG
07Tyranny of Dragons
08Dreamblade
09Dungeons & Dragons40
deliverables on one Hunt Bigger Game campaign system
20+
custom in-game achievement icons for Rise of the Underdark
2
300+ page binders of Fox brand rules, followed on The Simpsons TCG
Source · Anthony Ferreira, Wizards of the Coast work
How a project runs
From the lore to launch day in three steps.
I learn the lore, the players and the licensor rules before I draw anything.
Logotype, type, palette and icons built once, so every format pulls from the same place.
Packaging, events, retail, apparel and digital, with files built for press and for scale.
What your team can hand me
Agency level work.
One accountable person.
Built to your style guide and checked through every round of approval.
- ✓The senior person does the work.
No account manager, no junior. The person on the call is the person in the file. - ✓Inside the licensor's rules.
Multi round approvals are part of the job. I build to the style guide from day one. - ✓Built for every format.
One system, from a booster pack to a 45 foot tour bus. - ✓Agency range, one invoice.
Logotype, packaging, retail, apparel and digital from one desk.
A mark, type and palette for a set, a season or a storyline, built to live inside the franchise.
Tins, booster packs, starter sets and retail boxes that fans keep.
Hall signage, banners, booths and wrapped vehicles that hold up at full scale.
Posters, window clings and displays that sell the launch in the store.
Event shirts and giveaways that players keep wearing after the set rotates out.
Online ads, social, in-game icons and trailer graphics from the same system.
Launching a set or a season?
Send the brief and the style guide. I'll tell you on the first call what it takes.