Case study · Gaming & Entertainment
Hunt
Bigger Game
A campaign system built to hold together across every format and every channel.
The challenge:
Magic releases a new world with every set. Each one needs its own visual logic and its own reason to play, and it still has to read as Magic. The Hunt Bigger Game campaign tied the story directly to real competitive play. The hunt is literal, so the system had to hold up on hall signage, tournament materials, apparel, digital and retail.
The approach:
The visual language is built on restraint and contrast. Rough monochrome key art with single, controlled hits of color. White space used hard. Geometric crop marks and angular frames create tension throughout. The lockup is modular. It leads, supports or sits back, depending on what each piece needs. One system, forty deliverables.
Campaign trioOne campaign, multiple formats, a unified system.
The wordmarkBeleren SC, the campaign's structural backbone, built to anchor everything from a banner to a badge.
Campaign executionsEvent, retail and digital pulling from one visual system.
Retail and digital extensionThe same system, tuned for a different entry point.
Event wearablesWhen the campaign ends, the shirt stays.
The outcome:
Hunt Bigger Game was the face of the set launch across events, retail and digital at the same time. Forty deliverables, one consistent system, and a campaign players still connect to that era.
Franchises don't need more advertising. They need systems that respect their players and know how to talk to them.
Launching a set or a season?
Send the brief and the style guide.
I'll tell you on the first call what it takes.