Case study · Gaming & Entertainment
Scars of
Mirrodin
A promotional artifact built to feel as if it came hot from Urza's workshop.
The challenge:
Wizards wanted a collector promotion that felt forged, not printed. Something that belonged to Mirrodin's metal world instead of sitting outside it as marketing. It had to work as a promotion and as a collectible at once, and fans had to feel the difference the moment they picked it up.
The approach:
A fully custom metal lunchbox, with every surface an extension of Mirrodin's industrial world. Glyph details and line geometry drawn from the set's mana symbols. Illustration worked into every face of the tin. It works as marketing, as packaging and as a piece of the story.
Promotional artifactEvery surface an extension of the world.
Collectible containerOpen, it holds the booster packs.
DetailsGlyph geometry drawn from Mirrodin's mana systems, on every side.
Concept through productionThe finished tin.
The outcome:
Collectors treat the tin as a genuine Mirrodin artifact, which is exactly what it was designed to be. It earned a place in a collection instead of a drawer, and it still trades among collectors today.
$300 empty on eBay. That's the review.
Asking price on eBay listings for an empty tin.
Launching a set or a season?
Send the brief and the style guide.
I'll tell you on the first call what it takes.