Case study · Food & Beverage
BoxerSix
Cannabis gummy and powder tins, shelf cards and outdoor ads, built within California labeling rules.
The problem
A premium cocktail look in a California market with strict labeling rules and three brands holding most edible sales.
The insight
Compliance is easy to live with when it always sits in the same place.
Design intent
A jewel tone tin and a gold line icon for each cocktail flavor. The compliance block never moves.
The outcome
Six flavors on one system, carried to shelf cards, street walls and bus shelters.
The brief
A cocktail brand that follows the rules.
Boxer Six makes fast acting edibles that work in as little as six minutes. They launched into a California market where three brands held nearly 70% of edible sales. The packaging had to look like a premium cocktail brand and still carry every warning California requires.
Six flavors, six tins.
Powder tins.
The approach
Jewel tones and a bar menu.
Every flavor is named for a classic cocktail (Boulevardier, Bramble, Coronado, Jungle Bird, Hemingway, French 75). So each one gets a jewel tone tin and a gold line icon drawn like a bar menu. The compliance panel sits in a fixed yellow block in the same place on every tin. Regulators get what they need, and the front stays clean.
The flavor icon library.
Back and side panels inside California labeling rules.
Out in the world
Shelf cards, walls and shelters.
The same system carried into shelf cards, street walls, bus shelters and digital ads. One look from the shelf to the street.
Retail shelf cards.
Street posters.
Bus shelters and print.
The outcome
One system, six cocktails
6
flavors on one tin system
6
icons in one library
1
compliance panel, same spot on every tin
Source · Headset
Launching a beverage?
One senior designer from first sketch to press,
on retainer or by the project.