Case study · Corporate & B2B
Exceedra
Retail software guide built around a blockbuster movie launch.
The problem
Enterprise software feature lists all look alike.
The insight
People remember a story long after they forget a feature.
Design intent
One promotion tied to a blockbuster movie launch, in a color blocked system where every scene maps to a feature.
The outcome
Twelve pages carried by one storyline.
The brief
Make enterprise software memorable.
Exceedra sells a retail execution platform to consumer goods brands. Feature lists all look alike. The guide needed an idea people would remember after they closed it.
Shark Woman 2. The promotion everyone in the story is planning for.
The approach
A movie launch, start to finish.
The guide follows one consumer goods promotion tied to a blockbuster movie, from planning to results. A color blocked system keeps twelve pages fresh but consistent. Every scene ties back to a real platform feature or outcome.
- A bold concept for a software guide
- Color blocked system across twelve pages
- Every scene tied to a real feature
Predict supply and demand.
The results.
The outcome
Twelve pages, one idea
12
pages, one storyline
1
promotion followed from plan to results
Send me the brief and the due date.
I'll tell you on the first call what it takes,
and whether a template or a full build fits your team.