Case study · Corporate & B2B
Pac-12 Networks
Brand playbook defining one visual system for a sports network across twelve universities.
The problem
One visual system for print, digital, broadcast and events, across twelve universities.
The insight
Energy and usability can live together if the grid underneath stays fixed.
Design intent
Athletic photography inside bold geometric frames, on a clear and simple grid.
The outcome
A playbook internal teams and partners could apply on their own.
The brief
Twelve schools, one network.
Pac-12 Networks needed one visual system that worked across print, digital, broadcast and events, for twelve universities with their own colors and fans.
The Icon of Success.
The approach
Athletes inside bold geometry.
I helped lead visual development of the system. Athletic photography sits inside bold geometric frames that give it energy and motion, while the grid underneath stays clear and usable.
- Helped lead visual development
- Standards that internal teams and partners could apply
- Energy and motion on a clear structure
Our Uniform and Student Athlete.
Spreads from the playbook.
The outcome
One system, twelve universities
12
universities on one system
4
channels. Print, digital, broadcast and events
Send me the brief and the due date.
I'll tell you on the first call what it takes,
and whether a template or a full build fits your team.