Case study · AEC & B2B
Space Needle
Sustainability Series
A poster and banner series that put the renovation's green upgrades in front of every visitor.
The challenge:
The renovation came with real sustainability work in water, waste, energy and local sourcing. Almost none of it is visible to a visitor. The series had to explain it in the few seconds someone spends in front of a poster.
The approach:
One idea per piece, a headline you can read from across the room, and a photo illustration that ties each topic back to the Needle itself. Roots for local suppliers. A water ripple for conservation. A forest growing up the tower for green building. The banners carry the detail for anyone who stops to read.
Poster seriesOne idea per poster, readable from across the room.
Large format bannerA real appetite for local suppliers and composting.
Large format bannerGoing with the flow to recycle and conserve.
The outcome:
A consistent series that made the building's invisible green work something visitors could see, read and remember.
If visitors can't see the green work, you have to show it to them.
Send me the brief and the due date.
I'll tell you on the first call what it takes,
and whether a template or a full build fits your team.