Case study · Food & Beverage
Due Cucina
A fast casual Italian brand that still feels like someone made the pasta by hand.
The challenge:
Due Cucina makes fresh pasta in minutes, not hours. The brand had to carry the warmth of a traditional Italian kitchen into a fast casual counter, and still feel premium.
The approach:
I built the logo from the first napkin sketch, then carried it into interior graphics, tone on tone signage, menu boards, packaging and digital ads. The palette takes its cue from Sicily at sunset. Clean type and honest food photos keep it moving from storefront to social feed.
Interior graphicsFresh, real, Italian. Said big, on the walls.
In the roomThe fork mark, from the pass to the Italian bar.
The outcome:
Due Cucina grew across Seattle and beyond on the same design foundation. Honest, simple, human and hard not to order from.
No poem was ever written by a drinker of water.
Launching a beverage?
One senior designer from first sketch to press,
on retainer or by the project.