Case study · Food & Beverage
Happy Tree Maple Water
The original label and flavor system for an organic maple water brand.
The brief
Explain a new category in one glance.
Happy Tree sells organic maple water, tapped straight from the tree. It was a new category, so the label had to explain the product in one glance and still look like something you'd want to drink.
The original.
The approach
Light, clear and hand drawn.
A clear bottle and a hand drawn wordmark keep it light and natural. Each flavor (Lemon, Ginger, Pomegranate and a cold brew coffee) gets a colored cap and a simple line drawing in the same hand, so the family reads across the shelf.
Cold Brew Coffee and Lemon.
The outcome
Into the natural channel
Whole Foods
and the national natural channel
100s
of independent natural markets
Launching a beverage?
One senior designer from first sketch to press,
on retainer or by the project.