Case study · Food & Beverage
Zipfizz
Tube and carton system for a supplement drink mix, balancing dense label rules with bold flavor color.
The problem
A full supplement facts panel on a small tube that still has to sell from a club store shelf.
The insight
Lock the regulated copy down and let flavor own everything else.
Design intent
Flavor owns the color field and a halftone fruit. The mark runs up the tube. Facts sit in one fixed panel.
The outcome
New flavors swap color and fruit without touching regulated copy. A brand book keeps every team on the same rules.
The brief
Sell the flavor, carry the facts.
Zipfizz sells energy and hydration drink mix in single serve tubes, at Costco and other retailers. Every tube carries a full supplement facts panel and functional claims, and it still has to sell its flavor from a club store shelf.
Tube label with the supplement facts panel.
The approach
Flavor owns the field.
Flavor owns the color field and a halftone fruit illustration. The Zipfizz mark runs up the tube, so it reads even when the tube lies flat in the carton. Supplement facts and claims sit in a fixed panel, so new flavors swap color and fruit without touching the regulated copy.
The brand book
Rules for every team.
A brand book locks the logo, color, type, photography and graphic elements, so every team that touches Zipfizz builds from the same rules.
Color palette and typography.
Logo, photography and graphic elements.
The outcome
Built for the club store shelf
20
tubes per carton
1
fixed panel for every regulated claim
Source · Costco
Launching a beverage?
One senior designer from first sketch to press,
on retainer or by the project.