Case study · Corporate & B2B
Microsoft Partner Marketing
Illustrated banners and partner guides that invite Microsoft partners into free training, workshops and event tools.
The brief
Get busy partners to enroll.
Microsoft offers its partners free marketing courses, workshops and event tools. The banners had to get a busy partner marketer to stop scrolling and sign up.
One idea per banner.
The approach
One idea, one color field.
Each banner gets one illustrated idea. A juggling octopus, a funnel, a staircase, a rocket. Bright Microsoft color fields and a fixed type stack keep the set consistent across placements.
Workshops and community events.
Self paced courses.
The same offers in new colors.
Partner guides
Licensing rules, made readable.
Long partner guides on SPLA licensing and compliance use spot illustration, callout boxes and best practice panels, so a dry topic reads faster.
Compliance and SPLA guides.
The outcome
A set that holds together
12
illustrated banners in one system
3
partner guides
Send me the brief and the due date.
I'll tell you on the first call what it takes,
and whether a template or a full build fits your team.