Case study · Corporate & B2B
SoftwareONE
Illustrated cloud migration guide built around a ten chapter customer story.
The problem
A technical service with no story behind it.
The insight
Two companies choosing different paths makes the choice feel real.
Design intent
Custom characters, a numbered chapter system, data callouts and a four step service model.
The outcome
A ten chapter guide that is easy to follow start to finish.
The brief
A service offering with no story.
SoftwareONE needed to walk IT leaders through Azure cloud adoption. The service was technical. The guide had to make it feel like a choice a real company makes.
Chapters 01 and 02.
The approach
Two companies, two paths.
Custom characters follow two companies down two different roads to the cloud. A numbered chapter system keeps a long document easy to follow. Data callouts and a four step service model close the story.
- Numbered chapter system for a long read
- Custom character illustration
- Illustration, data and diagrams inside SoftwareONE's brand
Chapters 07 and 08.
Chapters 09 and 10, with the four step service model.
The outcome
Ten chapters, one story
10
chapters
2
companies, two paths
4
step service model
Send me the brief and the due date.
I'll tell you on the first call what it takes,
and whether a template or a full build fits your team.