Case study · AEC & B2B
Space Needle
Renovation Signage
Construction signage that kept a landmark open, and fun, while it was rebuilt around its visitors.
The challenge:
The Space Needle stayed open while crews rebuilt it. The construction zone had to tell people the Needle was open, point them to what they could still see and do, and turn scaffolding into something worth a photo instead of something to avoid.
The approach:
A retro space age illustration style that fits the Needle's history, with characters, rockets and bright color. Long banner wraps for the tower, and plain spoken wayfinding so nobody got lost on a construction site. Every piece says the same thing in a different way. We're open, and it's worth the trip up.
On the towerWraps around the top house, seen from all over the city.
Construction wrapForecast: 100% clear. The Space Needle is about to get even glassier.
Construction wrapOur revolving is evolving.
Construction wrapThe Ohhhhh Deck. Still open.
Ticketing signageCharacters that walk visitors from the street to the ticket line.
WayfindingWelcome to the top. Still open, still worth it.
The outcome:
The Needle stayed open through the work, and the construction zone became part of the visit instead of an eyesore.
Scaffolding is a billboard. We treated it like one.
Send me the brief and the due date.
I'll tell you on the first call what it takes,
and whether a template or a full build fits your team.